For THUS we created a demand generation campaign for their next generation network technology.

To persuade enterprises to move to a better network solution, we issued a challenge to prospects, customers, carriers and systems integrators. Using the style and format of a TV game show, we invited people to pit their legacy network features against THUS National Ethernet on cost, performance and possibilities. For the direct mail piece, we used scratch card techniques to create involvement and an element of surprise. With the facts revealed, National Ethernet proved a runaway winner.

And to ‘join-up’ the campaign, we created: IT press and online advertising; direct marketing to partners and wholesale purchasers; an internal sales briefing with scripts and a microsite with an animated audio playbook.

Concept, writing, design and production were all handled by Wilson Miller, the marketing agency dedicated to the technology sector.