For Ring2 we created a demand generation campaign for their unique conference call management solution.

To bring the Ring2 Conference Controller to life, we characterised a range of typical conference call attendees - people who can create anarchy and reduce productivity in conference call meetings. Using the cost-effective medium of button badges, we mailed business prospects with an invitation to trial the service immediately. The ‘character’ badges also successfully broke the ice at industry events and helped raise the profile of Ring2.

And to ‘join-up’ the campaign, we created a microsite and developed a new version of the Ring2 corporate website to incorporate our campaign as an animated carousel. Exhibition banners and fact sheets completed the marketing mix in Europe and the US.

Concept, writing, design and production were all handled by Wilson Miller, the marketing agency dedicated to the technology sector.