For Dell, we created Presto – an identity and demand generation programme for a PC support service for consumers and SoHo users in key countries in Europe.

To ensure the effectiveness of a range of above, below, on and off-line marketing, the name and messaging were researched in Europe. Our solution recognised and reflected the human aspects of dealing with IT issues and reassures users that their problems and queries can be resolved efficiently and cost-effectively by people they can trust.

We’ve also extended the Presto identity to create PrestoPro, offering similar help and advice to meet the needs of small and medium size businesses.

Concept, writing, design and production were all handled by Wilson Miller, the marketing agency dedicated to the technology sector.