For Cisco we created a demand generation campaign for their groundbreaking communications solution.

To draw attention to the features of Cisco’s IP communications suite we asked people to open their eyes. Not just to the possibilities that video telephony could create but also to a growing range of powerful applications. The wow factor of face-to-face remote communication on your desk is undeniably compelling but we wanted to ensure that enterprises saw beyond this feature and understood the full power of Cisco Unified Communications.

To ‘join-up’ the campaign, we created: direct marketing to the channel, vertical and targeted segments; advertising and advertorial; online content and internal communications to the Cisco team.

The campaign was awarded ‘Best Commercial EMEA Campaign’ at Cisco’s annual EMEA Sales Conference.

Concept, writing, design and production were all handled by Wilson Miller, the marketing agency dedicated to the technology sector.