Demonstrating the new reality Date posted: 2011-11-07
Wilson Miller has secured its first programme to be deployed using augmented reality (AR).
As the name suggests, ‘augmented reality’ combines interactive content with real-life footage, creating a unique experience and user interface for participants. The innovative platform presents exciting creative possibilities - inconceivable with other demonstration technologies.
Wilson Miller is planning, writing and producing a significant series of events, presentations and customer experiences for a consortium of technology organisations.
‘AR is a technology we’ve tracked for some time, but it’s not the right solution for most projects. However, this new series of demonstrations was the perfect match”, said Andrew Miller, Managing Director or Wilson Miller. “The technology allows our creative and writing teams to think differently about how we bring propositions and products to life.”
The programme of events will be implemented throughout 2012.