Helping Eloqua get automation on the table
Date posted: 2011-10-11

Marketing automation and web 3.0 are fast becoming the next weapons in the technology marketer’s armoury. Unreliable lead scoring, trackability and when to engage with sales are all problems that marketers are faced with - problems that marketing automation platforms are striving to eliminate. Wilson Miller were approached by Eloqua to speak at one of their Breakfast briefings about the first-hand experience gained on a similar campaign.

Marketing Elo[q]ution Lessons are a series of free breakfast seminars created to cover a number of topics within the marketing automation and revenue performance management market. The objective is to help educate and keep marketers informed on the latest trends and share the best practices of industry leaders.

Chris Burrows, Account Director of Wilson Miller described how microsite and email design can help plan customer journeys and ensure that ‘lead to close’ rates are improved.

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