Alcatel Lucent appoint Wilson Miller for launch Date posted: 2010-11-18
Alcatel Lucent has briefed Wilson Miller on the EMEA launch marketing for a class leading addition to its portfolio.
Alcatel Lucent is a leader in fixed, mobile and converged broadband networking, IP and optics technologies, applications and services. Alcatel-Lucent leverages the unrivaled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry.
Wilson Miller has been tasked with launching all phases of communications, including internal, channel, customer and prospect marketing. The programme utilises a broad range of media, including sales toolkits, online media, microsite, direct marketing, outdoor, eDM and social media – with a planned launch for Q1 2011.