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HP approach Wilson Miller to market application management capabilities HP has commissioned Wilson Miller to develop a campaign to target enterprise application decision makers. The US-driven global campaign addresses both internal and external audiences, using 'premium' thought-leadership content to educate and build relationships.
The online campaign uses innovative publishing technologies to present rich media, VoD, podcast and white paper content. The campaign is the first of a series of campaigns to various influencers in application development, management and monitoring.
Andrew Miller, Director at Wilson Miller adds, 'Digital publishing is a fantastic way of delivering mixed media campaigns for clients such as HP. Not only can they be tailored for each audience but they are proving to be more 'sticky' than conventional websites without compromising on security and data capture.'
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