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Capitalising on US pitch win
Date posted: 30.09.2009
Wilson Miller has successfully added Cisco Capital to their list of clients, increasing an already global portfolio. After beating two US agencies in a three way pitch, Wilson Miller will be responsible for planning and delivering demand generation and awareness activities to existing and potential Cisco customers.
Cisco Capital delivers financing solutions designed to support business goals and technology needs in the global market place. The brief was to create a provocative message to deliver cut through to both an external business audience as well as engaging with internal stakeholders.
The integrated US campaign launches next month with the potential to roll out globally in 2010.
The appointment by Cisco Capital comes months after Wilson Miller was confirmed as a preferred supplier on the Cisco marketing roster.