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Consolidate or Integrate – New Braincell released by Wilson Miller
Date posted: 05.05.2009
The latest thought-provoking Braincell from Wilson Miller is now available. As one of the leading technology marketing agencies, Wilson Miller produces the Braincell series to keep technology marketers abreast of latest industry trends. This edition discusses the issues surrounding whether ICT and technology companies should consolidate or integrate their marketing support, if they are looking to reduce costs.
With many pressures placed on internal marketing teams to reduce department spend, is there enough emphasis placed on securing the best return on investment when selecting the marketing agency relationships to be retained or replaced?
Consolidate or Integrate addresses the factors that need to be considered when selecting marketing support and how an integrated approach ensures significant returns on technology marketing campaigns.
Look out for more Braincells in the upcoming months, addressing more of the biggest issues in technology marketing. Click here to read Consolidate or Integrate