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New Brainwave – Purchase Cycle Acceleration
Date posted: 07.07.2008
Following on the successful Brainwave series, Wilson Miller has just launched Purchase Cycle Acceleration – it’s time for closer collaboration. The new edition is the 6th published to date.
The Brainwave discusses a frequently debated topic - the grey area between sales and marketing where leads have a nasty habit of stalling. Marketing blame sales and sales claim it’s a marketing problem. Either way, the board want to know why those leads don’t turn into customers.
Additionally, Purchase Cycle Acceleration provides some useful insights on the best techniques for optimising all prospect/customer contact and turning sales data capture and research planning into a more comprehensive lead generation and nurturing programme.