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A fresh start with Genesys marketing in EMEA
Date posted: 18.01.2008
Genesys, the Alcatel-Lucent owned contact centre solutions vendor has selected Wilson Miller to manage its EMEA campaign activity. The remit involves programme development and management across various offline and online media.
Wilson Miller will work across a number of programme briefs driving demand into the EMEA business. Wilson Miller is a founder member of MWM Alliance: the international technology marketing alliance with partner agencies in key territories.
‘Genesys is a prestigious addition to our client list. It’s also further testament to the strength of the MWM alliance in delivering successful campaigns across multiple territories’ commented Andrew Miller, Director of Wilson Miller. ‘The team is very much looking forward to working with Genesys over the coming year’.
Genesys is pioneering the principle of the Dynamic Contact Center - helping businesses respond to the ever-changing dynamics of customer service and sales by orchestrating resources and contact center capabilities to align with customer needs and business objectives.