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Blue Coat opts for marketing optimisation
Date posted: 17.01.2008
Blue Coat, the leading network security and optimisation vendor has selected Wilson Miller to work on campaigns to support its channel development and sector demand generation activity in EMEA. Wilson Miller is a founder member of MWM Alliance: the international technology marketing alliance with partner agencies in key territories.
‘Blue Coat has a track record and appreciation for innovative marketing solutions’ commented Andrew Miller, Director of Wilson Miller. ‘The Blue Coat team recognise the need to use challenger techniques in a competitive market – and this fits our agency ethos perfectly’
The Blue Coat decision coincides with the recent news that the company is placed in the leaders quadrant in both Gartner’s Magic Quadrants for Secure Web Gateway and WAN optimisation.