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Wilson Miller brings Social Commerce vendor to Europe
Date posted: 01.12.2007
Wilson Miller has been briefed by Bazaarvoice to help launch their applications portfolio in Europe. Bazaarvoice has pioneered the concept of social commerce in the US, but the market is less mature in Europe. The challenge is develop the market for social commerce applications and the broader ‘Word of Mouth’ (WOM) marketing approach.
“With an outstanding client list for the US and some well known brand names in the UK already using the service, there is an excellent opportunity to develop this company’s presence in the UK and rest of Europe” commented Dorothy Briggs, Group Account Director. “Innovative and leading are over-used words in technology marketing, but Bazaarvoice’s product set really fulfils these. We now need to establish some core components and campaigns that are appropriate to the challenges of a new geography and build on their US success quickly”
With Bazaarvoice having an established partner programme the marketing mix will be about attracting end-users, new partners and building on this strategy.