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BCS Global aims to make its presence felt
Date posted: 09.11.2007
With the aim of making video conferencing simple, and harnessing the power of IP to provide highest-quality connectivity, BCS Global has asked Wilson Miller to increase its brand presence in the UK. “Our aim is to deliver programmes that will establish BCS Global as the first company that really makes video conferencing work, wherever you are and whatever equipment you use” commented Dorothy Briggs, Group Account Director. “We will be promoting its core Virtual Presence services to audiences who may not have realised just how video conferencing has evolved from being a set of hardware products to an easy-to-use service. One of the core elements for BCS Global is simplicity of solution and the demand generation and customer communication programmes will reflect this simplicity and deliver high-return integrated programmes.” The campaigns will kick off with e-newsletters and direct mail campaigns for service launches and into defined target sectors in the UK.