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RSA Conference in safe hands for 2008

Date posted: 30.10.2007

Following the success of the first RSA Conference Europe to be held in London, Wilson Miller has been retained to provide all the marketing communications for the 2008 European event. “Our marketing campaigns created a really strong brand for the European event and attracted a multinational conference attendance, doubling the number of exhibition delegates compared to 2006” commented David Turner, Group Account Director.  “As a result we’ve been engaged for the 2008 event, and hope to be able to develop and attract an even larger audience through effective marketing.”  The campaigns for the 2007 event comprised a mixture of interactive and print-based communications, advertising, and conference support materials and targeted exhibitors, sponsors and delegates, going out across Europe for 9 months. The plan for 2008 is to extend this approach to include other innovative programmes that build on RSA’s global brand equity and position it as the leading European conference in the ever-expanding security sector.  With sponsors and exhibitors already committing to 2008 Wilson Miller is confident that its thought-provoking campaign materials will deliver the results RSA requires.