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New Brainwave -
Date posted: 11.07.2007
In the latest Brainwave from Wilson Miller, the slightly contentious subject of DIY marketing is addressed. With increasing number of ‘marketing’ tools and applications, many organisations are taking at least an element of their marketing work in-house. Whilst it may seem obvious that a marketing services agency might suggest this is not always the best approach, the latest in the Brainwave series weighs up the options for marketers and points the best way to balance in-house and agency development. Dorothy Briggs, Group Account Director at Wilson Miller commented “ The Brainwave series is designed to provide insight into issues that directly affect today’s ICT marketers in a practical and readable fashion and has proven a very popular occasional publication with this audience. In tackling the DIY marketing issue, the latest issue brings to the audience comment on a topic that is often thrust upon marketers by other executives with a shorter-term view on budget spend.”