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Retaining THUS connections
Date posted: 23.06.2007
Wilson Miller has been retained by Thus, the UK-based telecoms provider, and its small business communications arm Demon, to provide marketing services for the next year. This is the seventh year that Wilson Miller will have worked for Thus, making it one of the agency’s longest-standing clients. The brief will cover all demand and lead generation activities for voice, data and hosting services and involve significant campaigns to cross and upsell services amongst existing customers. David Turner, Group Account Director commented “With recent campaigns generating significant revenue opportunities for Thus we are pleased to be given the opportunity to continue to play a role in the growth and success of THUS and Demon. We are confident that we can continue to deliver both innovative and results-focused work that will further cement this strong relationship.” The first campaigns will focus on the THUS IP Exchange Lines service, using direct mail, podcasts and an audience participation competition to deliver the message.