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Ring2 calls in Wilson Miller
Date posted: 09.03.2007
Ring2 Conferencing, developers of the world’s first solution to control conference calls from a Blackberry device, has appointed Wilson Miller as its marketing communications agency. With a product that enhances existing conferencing capabilities and also delivers a powerful application to the mobile workforce, it was vital to deliver a story that was not only eye catching but clear in its messages to both telecoms decision makers and the end user audience.
After a two-way pitch Wilson Miller was selected based on the strength of its creative propositions and marketing planning capabilities. The first campaign will launch in April in the UK, and be followed by a launch of the product in the US in May, using an integrated mix of direct mail, advertising, e-marketing and viral sales support.
“Ring2’s maxim is that innovation can be simple. Any communications need to embrace this combination and we are delighted that Ring2 recognised our approach would help them deliver new customers in their target sectors across the world” said Dorothy Briggs, Group Account Director. “We’re delighted to win this account and work with such an exciting new product.”