Braincells offer our thoughts on hot topics affecting ICT marketing. As with all our work they’re aimed to inspire some new thinking. We’re not claiming them to be answers to everything, but they should offer food-for-thought. We’ve introduced them rather than going blog-crazy, as we want to provide subject matter that helps you work better, rather than keeping you updated about the broken kettle in the kitchen.

If you don’t want to miss out on new Braincells when they arrive, register here.

• Consolidate or Integrate - considerations for technology marketing support
• Solutionitis - a quick fix in technology marketing?
• Brandslide - don't let it damage your identity
• Event Cycle Planning - balancing live and online events in your marketing initiatives
• Relationship publishing - what is it and how should it be used in technology marketing?

Relationship publishing - what is it and how should it be used in technology marketing?

Developing a positive, well-informed relationship with customers, partners and investors is crucial to the success of today’s technology business. This is where ‘Relationship publishing’ makes its mark - with a powerful mix of opinion, product information and attitude.

Relationship publishing is Wilson Miller’s unique approach to building business with information and communication technology prospects. It combines the business acumen and innovation of marketing, with the discipline and product knowledge of technology publishing. The result is a convergence of expertise and creativity that can have a significant impact on new and existing relationships.

Through market and solutions guides, customer magazines, product white papers and channel newsletters, we can work with your organisation to win ‘mind-share’ in your market. By improving business referrals, project value and customer loyalty, Wilson Miller Relationship publishing also has the power to turn mind-share into market-share.